|Preproduction (initial consultation is free)||$75/hr|
|SHOOTING RATES (on location at your site)|
Up to eight (8) hours.
One high definition (HD) broadcast video camera.
One wireless microphone.
|Half-day rate (up to 4 hours fro arrival to wrap)||$550|
|Overtime rate (over 8 hours from arrival to wrap)||$155/hr|
|Sound Engineer (includes audio equipment)||$600 per day|
|Preproduction (initial consultation is free)||$50/hr|
|EDITING RATES (non-linear editing)|
|Day rate (up to 8 hours)||$800|
|Half-day rate (up to 4 hours)||$500|
|Hourly rate (2 hour minimum)||$100/hr|
|Logging & digitizing footage||$50/hr|
|Music Track (royalty free)||Varies|
|2D Design and Animation||$100/hr|
|3D Design and Animation||$125/hr|
I don’t know where to start, can you help me?
Yes, we can guide through the entire video production process. To start, we’ll ask you a series of questions about your project, your answers will help us understand your needs. We then suggest we meet up and talk through all your queries and discuss your brief in detail. At the end of this meeting we want you to have a clear idea of what we are going to deliver, and most importantly be assured that you have chosen the right company to make your video.
We only have a small budget. Is there anything we can do to help cut costs?
Certainly. Please, tell the video production company up-front what kind of budget you have in mind. The production can be tailored for your needs and requirements. There are many ways to make video productions more economical. We’re experts in trimming costs.
How disruptive is a video production?
Full-production, Hollywood-style crews can be disruptive, it’s true. We like to keep crews to a minimum. Sometimes we only use a one-person or two-person crew. This is not only less disruptive, but it also saves money. With new lower-light cameras, the need for the bright lights of Hollywood have gone a little by the wayside.
So, what will it cost to produce my video?
It’s tough to say without knowing the details of your production. Our smaller projects typically start around $10,000. The majority of our projects fall into the $25,000 to $85,000 range.
My brother-in-law swears there is a “cost per minute” rule for video. Is that true?
No. Since every video is different, it’s impossible to use this as a metric. We’ve done 15-minute promo videos for $40,000 and 30-second commercials for the same price. It’s kind of like asking, “What is the average price per square foot for a home in the United States?” Varies wildly, right?
How do RUST rates compare to other video production firms?
We’re definitely not the cheapest shop in town, nor are we the most expensive. But, we try to maximize any budget and do more with less.
Why are video crew rates broken down into full days and half-days? What if I only need 1 hour?
In our industry, the half-day and full day rates are standard. On any shoot, our crews put in a considerable amount of time developing a shot list, checking off shoot logistics, preparing equipment, transporting gear and setting up. Every shoot is a 4-hour commitment, minimum.
Does RUST collaborate with others?
Yes! We frequently work with editors, copywriters and actors who aren’t part of our crew. If you have someone you like to work with—say, an editor—just let us know. If you have an existing script or idea, we’re happy to produce it.
What software do you use? What cameras?
We edit in Adobe Premiere Pro and use Adobe After Effects for graphics.
We’re flexible with what we shoot on, but our favorite cameras at the moment are the Sony FS700, and the Red Epic. If you have a specialized need, we have a network of rental houses that can provide us with anything under the sun.
If everything is shot digitally, is there a risk my footage will get deleted by accident?
No, because we have a redundant back-up system. Plus tapes just take up a lot of space and are bad for the environment.
Why does shooting video take so long?
Shooting quality content is an art. It’s hard, and it takes a lot of time and patience. For example, while shooting of Eyes Wide Shut, Stanley Kubrick asked for 97 takes of Tom Cruise walking through a door before he was satisfied!
We like to plan ahead by doing a location scout and putting together a shot list. That way, we know exactly what and how to shoot beforehand. We also haul a ton of gear around with us, which is why our camera dudes are so hunky. Check out this video production set to get an idea of how much stuff we carry and set up at each location.
What does an average shoot day schedule look like?
- 7:45AM – Call time at Myriad Media. Load gear into trucks and prepare for transport; 45 minutes.
- 8:30AM – Arrive on location and set up; 1 hour 15 minutes.
- 9:45AM – Shoot first interview; 30 minutes.
- 10:15AM – Shoot second interview; 30 minutes.
- 10:45AM – Shoot b-roll; 1 hour 45 minutes.
- 12:30PM – Lunch; 1 hour.
- 1:30PM – Break down gear and transport to a different location on the same corporate campus; 30 minutes.
- 2:00PM – Arrive at new location and set up; 1 hour.
- 3:00PM – Shoot third interview (we need a full hour here because this is our main interview); 1 hour.
- 4:00PM – Shoot fourth interview; 30 minutes.
- 4:30PM – Wrap. Break down gear and load into truck; 45 minutes.
- 5:15PM – Drive back to the Myriad ranch; 30 minutes.
- 5:45PM – Transport gear into the equipment room, dump footage (read: transfer digitally recorded video onto a hard drive) and take inventory; 45 minutes.
- 6:30PM – Head home.