Event and Consumer Engagement partner SoHo Experiential hired Rust to create a new take on the taste test using Brugal’s premium rum Extra Dry. Shot in some of New York’s best night spots, we interviewed real customers on how they felt drinking the crystal clear spirit when compared to their normal drink choice. The results are pretty interesting.


Edrington America
SoHo Experiential 

Our Goal

To create a fun twist on the typical taste test.