THE CHALLENGE

We traveled to the Dominican Republic to capture the story behind one of the Caribbean’s most iconic spirits—Brugal Rum. Founded in 1888 by Don Andrés Brugal and still family-owned today, Brugal stands as the only 100% Dominican rum, rooted deeply in tradition, craftsmanship, and heritage.

Working alongside Brian Avenius, U.S. Brand Director for Brugal USA, and Matt Kabel, VP of Client Services at SoHo Experiential, our mission was clear: bring the Brugal method to life. Through immersive visuals and on-location storytelling, we set out to show what truly sets Brugal apart—from its unique production process to the culture that defines it.

This project goes beyond rum. It’s about legacy, authenticity, and capturing the spirit of a brand that has stood the test of time.