Our Approach

The secret to content marketing boils down to three things: creating great content, making sure it gets found in search engines and promoting it to followers. Promotion is a big chance to get more exposure with considering the right content, the right network, compelling ad copy, and campaign tracking.

More invested audience leads to more relationship building. Content plays a role in virtually all marketing techniques and tactics. There are no goals that can’t be reached using the material. To be successful, you have to make sure your campaign is Specific, Measurable, Achievable, Reasonable and Tentative. To ensure your campaign successfully, we define several SMART goals that will achieve in one year campaign.

Pre-production Production Post-Production Final Revisions Social Media Setup

Pre-production

Laying the right groundwork is essential to developing a great video. Pre-production is where we ﬁgure out the best game plan for your business. We decide on the video concept, the look/feel and style, we write the script, cast any actors, decide on location and set design, and lock down all the other details involved with how the actual video is going to look, sound, and perform.

Production

We’re rolling! Now that we have the road map developed in the pre-production stage, it’s time to put it all together in front of the cameras. This is where our professional crew of director of photography, camera operators, sound engineers, and lighting techs do what they do best – ﬁlm a great video

Post Production

If production is putting all the ingredients together to bake the cake from the recipe developed in pre-production, then post-production is putting the icing on that cake and making it look irresistibly delicious. Our editorial post-production team kicks in to shape your story, handle color correction, record any voice-overs, clean up the audio, add music, create graphics and in general make sure your video looks exactly like we planned in pre-production. It’s at this stage that you’ll see the ﬁrst cut.

Photographer at the desk, office gadgets and object lens

Final Revisions

Once you’ve seen the ﬁrst cut, you’ll have a chance to share your thoughts with us. There is one round of revisions allowed at this stage, within reasonable expectations and within the scope of the original video concept. With the ﬁnal cut complete and your approval signed-off, we create high-quality ﬁles of your video that can be used for a variety of formats, be it for the web, trade shows or broadcast television.

Social Media Managment

Beginning with quick yet thorough planning/preparation, our team will plan out a dynamic on-going social content calendar to guide you to your goals.

We will grow an increasing social audience and follower base through: hash tag campaigns, strong use of keywords, sharing/retweeting relevant news, “liking” posts, staying updated within the industry, and contributing our own unique content to broaden reach.

Why Rust?

We have been providing Digital Content Marketing solutions for over fifteen years. During this period, the company has not only gained rich experience and exposure to various online marketing techniques but has also developed advanced technologies and translated them into processes that serve as our intellectual property to our team of professionals. Very few companies have the same experience, resources, expertise, and intellectual property. In this sense, Rust Films is different from other marketing firms and delivers a unique advantage to our clients.

What others say about us…

I had an amazing experience working with Anthony. His camera work is beautiful and from a production and editorial standpoint, he’s very fast yet detailed. He definitely hits deadlines and delivers amazing work.

Alyson ShaperoSVP Marketing, Customer Acquisition & Sales–WikiTravel

Anthony is an inventive and hardworking producer-director. He runs a productive and fun set, and the results are always outstanding, with strong visuals and a compelling narrative. Add his expertise in editing, graphics, and post-production, and Anthony should be your go-to guy in any production scenario.

Anthony TowerMedia Library Director / Television Operations HBO–Media Wiki

I’ve known Tony Cupo for many years. He is an incredibly resourceful creative talent. Tony is a modern day renaissance man, handling all aspects of post and graphics – from editing, to design to 3D animation. He can work with any set of parameters and come up with a solution that meets his client’s needs. And he’ll make you laugh too!

Chris PrynoskiCo-Owner, Titmouse, Inc.–Max Mobilcom

I have worked with Anthony Cupo for many years. He’s creative, inventive, resourceful and never stops learning. He’s an asset to any project and any team. He’s that perfect blend of know how and creative might. Brilliant technician, more brilliant direction, editorial and design.

Stacie PassonDirector of the feature film CONCUSSION – M-Content–Doom Inc