Incorporating stop motion animation and motion graphics brought this spot together to get kids excited about back to school shopping at JC Penny for MTV integrated marketing.
Updating a successful show is important to keep it looking fresh. MTV called upon Rust Company’s editors, graphic artists and sound designers to create new packaging for their popular series Made.
When WEA released a new DVD Technology called MVI they hired Rust for the look and feel of the launch presentation. Rust created several video demos to both explain and promote the new disk technology with web integration. Look for MVI disks in stores near you.
This spot cross-marketed Virgin Mobile’s SLICE phone and the premier season of MTV’s ‘Rob and Big’.
Using hilarious footage from interviews with Jackie Chan and Chris Rock was an enjoyable job that Rust undertook while creating this promo for the MTV Sneak Peak of Rush Hour 3. Recreating the Eiffel Tower and incorporating it into the spot was an exciting challenge.
When the time came to showcase the ultimate showdown between two of the world’s greatest tough guys, SpikeTV knew to hire Rust. Read more